Learn the basic concepts of SEO, and how it can help your business
CHOOSING THE BEST AGENCY
I believe the best way to move forward is to work with an SEO consultant who will teach you how to do it yourself. Whether you are going to do the work yourself or hire someone to do it for you, it is best that you learn for yourself so you can have an idea of what is going on.
Creating content is very important. You will need a content manager so you can create content for your website if you are not a content creator. There are websites like Canva.com that you can use to create content easily. Canva has a free version if you want to try it out.
The below infographic shows the most common reasons new business owners have issues with SEO.
There is a lot to learn in the beginning. Below is a roadmap that may help you get started.
Google, like every other search engine, wants to be the best source of information on the web. That is why it is impotent when someone does a search. The best high-quality information should come up first. Duplicate content is not favored by Google. You should not copy, and paste information from other websites, even if it is just a small paragraph
WHAT IS HIGH-QUALITY INFORMATION?
I remember i was talking to a co-worker, and i was giving him information about a trade school. 20 minutes into the conversation, the subject switched to business marketing, and before you know it, he was telling me about his girlfriend who owns a business, and she was looking for a web designer. Did the conversation make it to that point because i am a good salesman? The answer is no. i gained his trust because i genuinely wanted to help him get ahead. He sensed that i was indeed trying to help, so he trusted me to work with the ones he love.
That is the power of trust.
DOMAIN AUTHORITY EXPLAINED
Domain authority is a score based system developed by Moz. It is used to predict how likely it is that your website will rank in search engines. It is calculated on a scale from 1-100. the higher the number the more likely you are going to rank high in the search engines. Below is a graph that explains the scouring system with the Google search engine.